I am a freelance photographer, entrepreneur, project manager, and marketer. With a background in sports marketing and cycling, I’ve had the opportunity to develop concepts, organize events, create campaigns, and manage and execute photoshoots.

What defines me is my strategic and investigative ability, allowing me to always look a few steps ahead and read both people and situations well. My philosophical approach to life enables me to see things in a holistic way, considering not just the details but the broader context and bigger picture.

My core values—freedom, authenticity, harmony, and development—serve as my compass in decision-making. By investing a lot of time in my personal development, I am able to clearly translate my insights and values into work-related contexts.

Over the past few years, I've built my personal brand on Instagram and beyond. I take people on a journey, both literally and metaphorically, by showing what it’s like to embrace something you feel so intrinsically passionate about: being free on the bike.